look and feel, aesthetics

This step involves the actual sitting down and laying out what your web experience will look like it. Various mood boards and color palettes are tested to bring out the true look & and feel our client intends to reveal.


High Resolution concepts are created that depict the look, feel and mood our clients want to portray. All other site components like the website navigation, pager header and footer are also placed to give a example of how things will all flow together.


Once the direction on a design has been established various design templates are created. These may represent any number of pages within the website. There may be cases where different sections or pages within your website that may use different templates. These templates will have the final visual elements all in place in addition to website content placeholder website blocks.